why we are the best
why we are the best
we are the best juice and smoothie bar on the planet. it’s true. we checked. if you found us, it means that your food and health consciousness has soared higher. here are some reasons why we are the best.
we are 100% organic, 99% of the time.
juice press uses only organic produce - 99% of the time. our supplements, such as green powders, are 100% organic. our intention is be 100% organic and always to inform you if something impedes us from doing just that.
on rare winter occasions, when particular produce is not available (which, for example, occurred with cucumbers for 3 days, sept. 30- oct. 2, 2013), we post on our website and in stores that we are using certain conventional produce temporarily. this maintains transparency to you.
companies that use the statement "organic whenever possible" are of full of bull%^&! organic produce is almost always available, though certain fruits are seasonal and cannot be procured during some months.
we cold press our juice.
cold press juicing has several advantages. both the goodnature x1 and the norwalk juice presses shred down the solid produce to a pulp. the pulp is then pressed by the hydraulic press. this method is far more efficient than a rotary blade machine, which leaves behind much juice in the pulp.
norman walker invented this machine some 75 years ago. the press has two separate juice extraction machines built into it: the pulverizer and the three ton hydraulic press. harder vegetables and certain fruits require first being pushed down the pulverizer feed tube. a slow spinning blade creates a pulp out of the produce. the pulp is then wrapped in a cotton or linen cloth and placed on the press tray where the press crushes the juice from the pulp.
the result is the extraction of the maximum amount of juice from the least amount of produce. the pulverizer is also proven to be the most effective way to liberate the nutritional enzymes from the fibers of the produce.
we have 34 cold press juice formulas.
we have the most extensive lineup of juices anywhere. whether you're craving all green, all fruit, or a combination of both, we have something for you.
we have 27 superfood smoothies.
our nutrient-rich superfood smoothies taste amazing and are made to order. all raw, nothing processed. no one can touch our diverse lineup.
we don’t use hidden ingredients or processes to preserve or enhance our juices or smoothies.
juice must be 100% raw to possess the electrical power that all living organisms possess. our juice is 100% raw. nothing we serve is processed or pasteurized-- everything is pure. this miraculous way of eating and living has changed my life and can change yours.
we have great locations.
16 and counting! we also deliver throughout manhattan and williamsburg. we ship nationwide.
we don't hpp our juice.
we do not produce juice next to a chicken processing plant. we don't look for tricks to make our juice last longer. we sell raw juice with soul. if juice is hpp’d, it loses its living, raw electric power force. you really have to drink juice press and let the reality of our juice sink into your bloodstream. nothing else comes close.
ok here’s the abstract part: our juice is so fresh and pure and our formulas so intense that our juices will have a powerful and positive effect on your digestive system. very few juice places can do what we do. the only ones that come close are the small mom and pop shops (not always) and they don't even know why their juice may be powerful.
we know integrity matters.
our nutrition guru fred bisci taught me that my integrity feeds every cell in my body the way clean foods do. i believe it because i feel it. my partners are the finest men and women i've ever been honored to know and serve. we share the same drive to reflect our values and integrity into the juices and foods we make daily. all of us demand quality. we drink the hell out of the juice and go nutty for juice press foods.
we make the juice that changes lives. we're the weirdos who demand organic produce. we demand variety. we demand the best of everything.
thanks for your belief and support in us. we won't let you down.
founder and ceo