what is a cleanse?
below i will cover several important concepts about health, nutrition, and juice fasting. these statements have not evaluated by the fda.
a juice cleanse is a fancy way to say "liquid fasting." maybe you’ve heard of the “master-cleanse.” this is a water, lemon, grade b maple syrup, and cayenne concoction that you drink several times a day for durations of 10 days or longer. it works only because of what you are leaving out of your diet. the formula is not mystical or super healthy. cayenne pepper is stimulating. maple syrup is sugar for energy and has some nutrients. lemon juice is an anti-oxidant. their diet could have easily been called “harry’s stone fruit surprise diet” and consist of water, peach juice, turmeric powder, and raw honey. same thing as the master cleanse. maybe a better combo in my opinion (i better patent that). the point is, and we say it over and over again, it’s actually what you’re leaving out of your diet that allows the body to heal. the statements herein were not evaluated by the fda.
the body cleanses reciprocally based on what you leave out of your system. in other words, the more you leave out of your diet the more you will cleanse. a water fast is therefore the most powerful and effective cleanse. the only nutrition you’re supplying is h20. within a few days on a water fast, the body enters into a “dangerous” healing crisis. the longer you’re on such a cleanse the closer to death you come. this type of cleanse can force a “reset” of many dysfunctions of the body. it could also bring to the surface problems that were latent. it is a dangerous method of cleansing that requires supervision and practice to increase the durations. my food guru, fred bisci, phd did two 40 day water fasts. i’ve never tried one.
the easier and far safer approach is to juice fast. leaving out nearly all fiber, but receiving optimal nutrition from fruits and vegetables, is far more ideal than other liquid fasts. a juice fast is safer than a water fast because you are not leaving out the nutrition. our juice is loaded with living enzymes and the full spectrum of required nutrition (protein, carbohydrates, h20, fats, minerals, and vitamins). nutrition will keep all of your necessary functions stimulated and working as they should. the healing crisis occurs slower on a juice cleanse than with a water only diet. the statements herein were not evaluated by the fda.
how long should you fast for? why are three day and five day cleanses popular and commonly sold? three to five days became popular because back a few years ago cleanses were shipped via fedex and ups. the durations were convenient for packaging and pricing cleanses. no two people have the same chemistries at the same time. some people are walking puss bags and others are in great overall health. juice press and juice companies should never attempt to diagnose or treat illness. we are not medical people. not everyone should juice cleanse. do not fast against your doctor's recommendation. do not cleanse if you are pregnant. do not cleanse without the supervision of your doctor if you are taking anti-depressants. if you are ill do not cleanse without supervision from a medically trained person with credentials.
if you are in good general health, experiment with three to five day cleanses. as you gain experience, try longer cleanses. many people do 10 day and much longer cleanses the first time. during a juice cleanse with juice press you are getting enough calories and nutrition in the juice and long cleanses are achieved without difficulty. the longer you cleanse, the deeper the cleanse will go.
medical people who teach that you should avoid fruit juice that is in a raw or organic form because it affects blood sugar levels are ridiculous. medical people who compare the sugars in raw fruit juice to the sugars in drinks with isolated and refined sugars are imbeciles. it is in fact the sugars of raw fruit that are so dramatically cleansing. not everyone should consume large amounts of sugar from fruit. the ratio between fruits and vegetables on a cleanse should not exceed in general more than 20 ounces of fruit juice to 80 ounces of vegetable juice daily. remember that fruit is 70% vitamins and there's plenty of valuable trace fiber in fruit juice. most doctors have this chemical equation all wrong. the statements herein were not evaluated by the fda.
just because you’re drinking juice doesn’t mean you’re cleansing in the classic sense of the word. this is the honest truth that our competitors won’t tell you or don’t understand. almost anyone will instantly benefit from abstaining from bad food choices. drinking only juice will help you leave out bad foods and therefore some cleansing will occur. however, cleansing the body on deep cellular level, one that will alter the quality of your tissue and the function of your organs, requires that you rest during a juice fast. rest. imagine that. the body will have difficulty benefiting from a juice fast if you are hitting the gym once a day, stressed out at work, etc. what is there to cleanse?
so what exactly is cleansing? since no two people have their chemistries in the same place at the same time, cleansing is different for everyone. when you give the body a total rest, including digesting foods, we believe that your body in its infinite wisdom diverts vital healing forces into areas of the body that need healing. that sounds abstract. right now doctors would cringe. let us explain it further. your body performs day to day functions that could be considered cleansing, such as the daily dialysis of blood. the liver and the lymphatic system are the key players in this function. for some, by simply stopping the toxification of their bodies through accidental lifestyle mistakes such as alcohol or dairy, the body’s systems have to work less to do what they do every day. less work equals more energy reserve. the energy reserve is vital force. vital force is an enhancement to the immune system. read more on juice cleansing
raw juice is anti-inflammatory, alkalizing, and nutritious when a variety of vegetables and fruits are used. juice must be 100% raw to possess the electrical power that all living organisms possess. our juice is 100% raw. the longer you leave out processed foods and other common food mistakes, the more your body will perform its tasks of cleansing. this is simple science and not nonsense.
how does fasting work? juice in its raw form is pure and complete nutrition! your body enters into a slower than water fast detox because there are trace amounts of fiber in juice that slow the cleanse, and there are nutrients and enzymes entering into the blood. when you are drinking juice you do not need fiber in the same amounts that you do on a solid food diet. there are many misconceptions about fiber and its absolute necessity at all times. not true. when your body stops working overtime to keep itself clean, other important healing processes take place more easily. one being the release of waste gasses that are trapped in the body. another is the release of endogenous toxic materials within the cells. raw green juices pull these toxins out of the blood and help push them through the easiest means of egress. toxins leave the body through the skin, exhaling, bowel movements, urinating, farting, belching, and tears.
consider this: our recommended six-juice per day cleanse falls under 1,200 total calories for all six juices. however, we believe it’s a catastrophic blunder to blindly pursue calorie counting. a further obsession is the naive collection of data pertaining to the different macronutrients, as in the case with protein gram counting. your body uses calories from clean food differently than it does from processed fake foods. what about protein? protein is a problem in our diets, not the solution everyone thinks it is! on our cleanse all of your protein requirements are met. (nutritional panels should indicate how sick something will make you on a scale of one to ten. better yet, tell us how a fake sweetener will affect my arthritis. never going to happen, right?) metaphor: a clean engine running on super clean fuel will get better gas mileage (more bang for the buck) than a dirty engine running on dirty fuel. a dirty engine running on dirty fuel will get less mileage on the same comparative fuel, run poorly, and break down more frequently. this metaphor parallels the human body.
our juice cleanse provides essential vitamins, minerals, and enzymes that nourish the system. this statement has not been scientifically proven and is our opinion based on a dream marcus had in high school. it can also be argued that many of the scientifically proven “absolutes” pertaining to food have led us down this dark alley of disease far away from our actual truth! abstain from foods that interfere with healing processes. when you abstain from foods that interfere with the natural healing ability and physiology of your body, cleansing and detoxifying begins. in fact, cleansing and balancing are taking place as part of a daily occurrence, to what degree depends on many factors. on a liquid fast that includes the highest quality organic produce juiced on the most efficient extractor, you’re leaving out nearly everything including fiber. this allows the entire digestive system to rest and for the detoxing to commence.
unpasteurized juice remains a living, vital organism, with powerful electric conductivities. this electrical force invigorates and stimulates your body’s own electrical forces. vital force is the energy supply that is left over after the energy required for all of your daily activities, including the energy required to digest food, has been used. when you have more energy than needed to carry out your daily activities and when you are a biologically cleaner organism, as in the case when cleansing, you have the energy reserve called vital force. vital force is an enhancement to the immune system. on our diversely mixed produce juice fast, the density of superb nutrition you are absorbing during a full day of juicing, combined with abstinence from highly processed foods, cooked foods (which become slightly toxic and devoid of nutrients), and/or concentrated proteins that become harder to digest, sets you on a path to a variety of internal cleansing processes.
the longer you’re juice fasting, the deeper the cleanse becomes. ideally, the toxins that could be endogenous to the cells release into the blood stream, move through to the liver, and are released in normal waste functions. in longer cleanses, other waste gasses throughout the body look for the easiest means of egress, e.g. through your skin, exhalation, bowel movements, urine, farts, belches, tears, and so on. the build up of waste is chiefly responsible for inflammation throughout the body, causing pain and leading to illness.
another benefit of drinking raw juice is the lack of fiber! in your regular diet you need plenty of fiber. but because juice only has trace amounts of fiber it’s able to enter the blood stream rapidly and be absorbed for nutrition. that is what makes juice a powerful alkalizer. also, without fiber your digestive system is allowed to rest. your energy can be used for detox processes.
our six juice per day juice cleanse has a full range of produce. we believe that all fruits and vegetables with naturally occurring sugars should be consumed in moderation and are a vital source of antioxidants and nutrients. we follow the teachings of the late norman walker and the great living and more than kicking, fred bisci, phd. both teach that organic fruits are as important to a healthy diet as vegetables are. this may contradict some of our competitors’ food paradigms. we believe those paradigms are not exactly correct! we don’t drown you in green juice or murky, swamp-like formulas. we use very low concentrations of carrot or apple to enhance the taste and increase the health benefits of our juice plan. the amount of sugar from fruit one should consume depends solely on their activity level. our offerings include a wide bouquet of fruits and greens that meet the average person’s activity level. if our diets consist of refined and processed foods, dairy products, more than three small portions of animal protein per week, stimulants such as coffee, and if we are combining foods poorly, these choices are likely to be the source of health problems.
juice cleansing is extremely popular sport in this day and age. very few people in major cities have not heard of a juice cleanse. juice press has helped over 20,000 people successfully do cleanses ranging in duration from one day to 60 days. the worst reactions we’ve seen are that individuals suffer from headache or simple nausea. not everyone is in a condition to diagnose by themselves whether it is safe to fast on juice for durations longer than three days.
our cleanse is a cell rejuvenating, detoxifying, alkalizing, well-balanced, and complete nutritional plan. it is easy to complete by the average person. we’ve had thousands of people complete our cleanse with satisfaction and ease under their normal life conditions. you don’t have to stop working or make the perfect time to cleanse. we recommend doing a cleanse at any time and as frequently as you can afford. our cleanse will reduce the work the body has to do to maintain homeostasis directly with the balance of the blood and tissue. factoid: what makes you lean toward acidity? stress, most cooked foods, acid-forming foods, low ph balanced water, pollution, and just being alive. processed and refined starches comprise 70% of the average person’s diet. 80% of what we consume should be alkalizing. although each specific produce contains a variety of essential atomic elements (for example, the calcium in spinach and dandelion; the iodine in cucumbers, beets, and parsley; the iron in cucumbers, tomatoes, and apple; and the potassium in carrot, celery, parsley, spinach, and beets), the focus isn’t on the nutrients of the juice; rather, the focus is on what you are leaving out of your diet when you shift to a raw food diet or an organic, raw juice cleanse. results will vary from person to person.
for optimal health, we recommend abstaining from the foods that make us sick, e.g. processed foods, and providing our bodies with the best possible nutrition one can consume: cold pressed, raw, and organic juice. this is a balanced diet that can easily be accomplished by healthy people. though the average person will be in a calorie deficit while absorbing an incredible amount of usable micronutrients, weight loss is not guaranteed. if you have health issues or concerns please check with your physician before attempting a cleanse of any kind. pregnant women or nursing mothers should not attempt a cleanse.
genetics are a factor in our health, but not the way we are conditioned to believe. just because your mom had an illness does not mean you are condemned to the same illness. our genes are regulated and are turned off and on by a variety of conditions. gene regulation gives the cell control over structure and function and is the basis for cellular differentiation, morphogenesis, and the versatility and adaptability of any organism. if you have a genetic predisposition to a disease, your nutritional habits and lifestyle will play a major role, if not completely dictate turning on and off and regulating the genes that control the development of that disease. your thoughts and attitudes, i.e., depression and negativity vs. happiness and positivity, play a major role in your genetic expression and regulation. we do have a measure of control over our destiny, life-span, and the quality of our life. a measure, not total control. great health and longevity begin with our genes but do not end with them. great health is a soup mixture of many ingredients: positive thinking, exercise and movement, good nutrition, clean drinking water, and fresh air are all things we can control. all of these factors greatly affect the outcome of our health. the statements herein were not evaluated by the fda.
singularly, the biggest disaster for human health is the consumption of processed foods. technically, blending a banana in coconut water or extracting juice from a carrot is “processing” food. however, this type of processing is minimal and has little to no effect on the value of its nutrition. the most dangerous processed foods are white sugar and white flour. a misconception is that brown sugar and unbleached wheat flour are “health food.” these are still highly manufactured foods that have a profoundly negative impact on our bodies. the primary goal is to avoid foods and ingredients that require enormous force to process and that ferment in the digestive system, causing increases of cellular gasses and leading to inflammation.
most illnesses have their trace origin in the digestive system and with inflammation throughout the body. keeping the entire digestive system clean and functioning in this modern, polluted environment is possible, but requires knowledge, discipline, and strategy.
there are a few common blunders that are universally accepted as truths. the united states does not claim ownership to this broad naïveté; poor nutrition is a global pandemic. one of the first common disastrous blunders is the consumption of processed foods. the consumption of dairy is another common blunder that has its historical roots in a time when milk was unpasteurized and therefore nutrient and enzyme-rich. furthermore, livestock was not corn-fed and was not pumped full of antibiotics and growth-inducing hormones as they are today. the naturally occurring growth hormones and casein in cattle irritate the internal system of the human body, triggering the production of mucus as a defense mechanism. mucus is a wonderful breeding ground for pathogens (bacteria). non-human milk is not biochemically adapted for the human body and is too growth promoting. the growth-inducing effect of cow’s milk could be a factor in the proliferation of cancer cells and the growth of tumors. good luck telling your pediatrician you don’t want to feed your kid milk!
eating animal flesh of any kind, including fish, is not necessary for strength and energy. nor does it possess the quality protein we’ve been taught it does. all flesh foods are highly stimulating and therefore make us feel temporarily energized. but this feeling is a poor indicator of the negative effects this food group may have on our bodies. popular diets that recommend the daily intake of flesh-based foods, such as the paleolithic (caveman) diet or diets that include large amounts of eggs and dairy, are very taxing on the liver. these inflammatory foods irritate the body, may cause an increase in the secretion of mucus, and provide minimal amounts of absorbable protein. flesh foods accelerate your aging process because your body works much harder to break flesh matter into a nutritious form. flesh eating tips: eat wild fish–not farm raised. avoid shell fish. eat flesh foods no more than three times a week, every other day at the max. avoid combining any starchy foods with flesh foods. avoid pork. eat fresh road kill because it is free from hormones and antibiotics. grub worms and live beetles are a great source of entertainment at dinner parties. harpooning a nursing whale is evil. most dolphins hate tuna nets. sharpen your arrow tips before taking down big game. when eating packaged meats, eat the package and throw away the meat! raw meat is loaded with parasites. no judgments. my aunt sophie was a big meat eater and a chain smoker. she lived 94 quality years, mostly on her sofa.
here’s what we’re trying to tell you–you do not need large quantities of any kind of protein to maintain strength, rebuild muscle, or create heat. the protein derived from a plant-based diet is not only sufficient, it’s also cleaner. a common misconception, which has its origin in the mistakes that new vegetarians or vegans conclude from their experience, is that they must be doing it wrong because they are often times left feeling weak, flat, or cold. the transition from a high protein diet to a low protein diet with little or no flesh foods requires an intense detox period. you will not feel falsely energized during this period the way you would eating a burger and fries.
in fact, detoxing from deleterious foods (processed foods, dairy, flesh foods, or stimulants like coffee), is a difficult and profound journey that is both physical and emotional. if you were born in the garden of eden, breathed clean air, drank pristine water, ate fruits and vegetables from fertile soil, and had an intensely rich metaphysical worldview, you would be likely to live 100-120 years. in the stressful reality that we live in, with all of the toxins in the air, food, and water, we simply cannot cleanse at a rate that is fast enough to match our toxification. that is why juice fasting, colon cleansing, massage, rest, and turquoise beads (laughing out loud) are helpful.
the body and the mind interact in powerful ways that affect a person’s health. the digestive system is profoundly controlled by the brain; anxiety, depression, and fear dramatically affect the function of this system. research has shown that the brain communicates with white blood cells; for example, depression may suppress the immune system, making a depressed person more susceptible to infection. stress can cause physical symptoms even though no physical disease may be present because the body responds physiologically to emotional stress. the body-mind interaction is a two-way street. physical disease affects our emotions. therefore, your thoughts and feelings, your worldviews, even your spiritual ideology and your integrity, all feed your body the same ways foods do. the body is a miraculous healing machine with an innate ability to heal itself, provided the pathway to recovery is left open by your lifestyle choices which include, but are not limited to, your diet.
the body performs many prolific healing processes on an ongoing basis. one is the detoxification of the blood through the liver and the lymphatic system. another is the repair and regeneration of muscle tissue. yet another is the healing of cuts and bruises. and lastly, the maintenance and balance of the blood’s ph levels, which, no matter what you do, is always set somewhere between 7.3 and 7.4. eating and drinking acid-forming foods and liquids cannot lower your ph balance, all it does is increase the strain of the body’s fight to maintain homeostasis. and eventually you succumb to the battle and fall ill. note: true ph levels must be tested from the blood and not the saliva or urine. the statements herein were not evaluated by the fda.